How Pinterest Can Sell Books
Every writer wants to know how Pinterest can sell books is the topic this guest post and comes from book marketing coach and strategist, Rivka Kawano of New Media Design Studios . Check our her post:
Let’s have a little reality check. Is Pinterest or any other social media platform really supposed to help sell books for writers? I would argue no – it is designed to build your audience. Once you have an audience, they will buy books.
So now that we have that out of the way, let’s talk about this whole building your audience to sell more books thing. How exactly do you do that? How do you get people so excited about you and what you write that they are lining up to buy books whenever a new one is released?
Readers Are On Pinterest and You Can Sell Books to Them!
If your readers are women between the ages of 25 and 45 who are at least somewhat educated and have disposable income, then chances are good that they are on Pinterest. What is also likely is that they really would love to find you there too.
Pinterest is unique among the big three social platforms (including Facebook and Twitter), in that it is all about the pictures.
An image is worth a thousand words as they say and Pinterest takes full advantage of that.
You can too, and sell books!
This is a place that is so much more than just one more platform. In study after study Pinterest sells more, converts more, and engages more – including my own personal observation.
How exciting would it be to have people really getting interested in the content of your books, your characters, and you as a writer? Sound good? Then read on.
Three Steps To Use Pinterest to Sell Books
1) Create Pins
One of the concerns that I always hear from authors is, “what should I pin?”
Think about your audience first. What interests them? Remember, it does not have to be all about your book all the time. Become seen as a resource to your readers and they will keep coming back again and again.
With that being said, there are lots of unique ways you can engage your audience on Pinterest.
Examples: you could create a pinboard that is all about you as an author. Where you write, what you like to drink, your cat that always jumps on the keyboard when you write – you get the idea.
Or you could create a pinboard that covers the background of your book. This works especially well for historical fiction, but if a geographical area features prominently in your book, a time period, or even a type of business such as a restaurant, then use these as inspiration for your boards. Things to do in that town, historical photographs, interesting trivia about the industry or anything else related.
And of course, remember to involve people in what they are reading. Give recipes for the dishes that your characters eat, the hobbies they engage in, or the clothes they wear. You could even create a board for each of your main characters about their likes, dislikes, etc.
The key to all of this is to keep it creative and entertaining.
Nobody likes to sit and listen to a one-sided conversation.
Be sure to be active on Pinterest doing more than just creating your own boards. Repin, comment on, and like other people’s material. Find your friends there and make new ones.
And of course, if someone comments on your boards be sure to respond!
Finally, connect Pinterest to everything else you are doing. If each of your social media platforms exists in a vacuum you are missing out on many of the advantages of multiplying your influence across channels.
What does this mean?
On a most basic level be sure that your Pinterest bio links to your website. But what is even better is to verify your site (only available to business accounts), link your other accounts such as Twitter and Facebook, create boards around your YouTube content, etc.
And be sure the connection is going the other way too. Include a link to Pinterest on your website – or for bonus points add a “Pin this” button below the photos on all your blog posts and other content.
Pinterest is a powerful tool because it connects with people on a deeper level than just words on a page. Learn to use this tool and you will be connecting with your audience in all new ways!
Rivka Kawano is a book marketing coach and strategist who co-owns the marketing and design firm New Media Design Studios with her husband Joe. Get more writing and marketing fun by following them on Twitter.