Facebook for Authors
Facebook for Authors is a great topic that all writers want to learn about. This guest post comes from popular UK author, Samantha Holt. She writes historical romance books.
I run an active Facebook author page and really enjoy doing so. I get some great interaction and have met some lovely people through it. But…does it really make sales?
Honestly, I suspect it makes very little actual sales. I link to my books maybe once a month – if that – but Facebook pages are about three things:
- Creating a brand
- Keeping in touch with those that have already read your books
- Having a little fun!
I have found several really reliable book reviewers via my page, so in that sense it probably has added up to sales. It also means new releases do quite well as my readers are the first to know about them.
Authors, when using your Facebook page, you need to make a few decisions. Firstly do you want to gain likes or do you want to gain interaction? It’s difficult to get both.
- For likes, you need to post about 4 times a week, usually after working hours. Research shows that pages that work like this are more likely to gain likes than busier ones.
- The next tool for gaining likes is giveaways. You don’t need to spend a fortune but something nice and relevant to your page works well. I give away medieval inspired jewellery, DVD’s and the odd back copy every month. Be sure to check out Facebook’s guidelines first as you do need to write a disclaimer.
- If you are after interaction, then posting more regularly on your Facebook page is key. Remember that only about 20% of your fans will see your posts, so with that in mind you need to aim to post several times a day. Include relevant, fun posts. Authors, DO NOT keep linking to your books. Questions are a great way of gaining interaction. People love to offer advice. I ask anything from ‘Anyone have any recommended recipes?’ to ‘Suggest a piece of music for me to write to.’ But be warned, constantly posting can also lose you likes, particularly from those that have entered giveaways. So you need to strike a balance.
Running a Facebook page takes time and dedication but I genuinely believe it is one of the better tools. Social marketing is not the be all and end all so do remember to do it for fun. If you’re having fun, it will come across and make people far more likely to enjoy and interact on your page.
Samantha resides in Warwickshire, England with her twin girls and occasionally her husband, who works abroad. She admits that his long absences often help get the creative juices flowing. She’s a romance addict and has been devouring all kinds of romance for as long as she can remember.
A huge history buff, Samantha likes to blend her love of the past with her love of romance and create thrilling and passionate tales set to medieval backdrops.